Food trucks are flourishing all over Boston and beyond. At one point, I was concerned with the number of new trucks and whether there would be enough locations to handle all of them. Looking strictly in Boston, that might have been the case. But we've seen trucks now doing regular shifts in Malden, Waltham, Brookline and more. SoWa is a food truck fest every Sunday.
That said, there is still one glaring hole that needs to be filled in Boston. OK, besides the Filene's building, but joking aside, it is in Downtown Crossing. We have seen food truck clusters be successful around the city and Greenway. There's more foot traffic, they become a focal point to an area. It seems if the city is interested in continuing the revitalization of DTX, it makes sense to have a food truck cluster there. New businesses are going in, new apartments and condos. Let's get food trucks into the mix of making DTX more of a destination.
Updates: Makin Jamaican is on a short hiatus, to upgrade their truck. With the upgrades, they hope to hit the streets of Boston. Woohoo! Woohoo number 2 is that Green Bean Coffee Machineis back on streets. I was a big fan of their breakfast sammies and coffee, really looking forward to hopefully having them around the Back Bay again. BonMe is back to full strength after a commissary fire. Chicken & Rice guys have posted that they are also now looking to open a B&M. Clearly we see from the number of trucks that are adding physical locations, what a great starter business this can be.
The anti-woohoo is a short rant on trucks that are not using Twitter and Facebook to update their statuses, especially when they are not going to be at a spot, or late to a site. Anyone that has the attitude that, people will just come when we show up, is taking the easy and ultimately not successful way out. The trucks that best engage and update on social media will do better - they have more fans, generate more buzz.
Just as another example of how food trucks can be an incubator small business, add Roxy's Grilled Cheese to those adding a B&M to their repetoire. The Boston Hospitality Industry blog says look for a Fall opening. And now comes word that Pennypackers will also add a B&M to their repetoire, in Somerville.
Brookline's Mobile Food Program kicked off a new schedule on May 1st, see the latest news here.
Food Truck Fest of NE has posted their 2013 schedule. Hopefully, there won't be events cancelled like last year's schedule. Admission is $7 plus handling fee in advance, $10 at the gate. There is also a $35 VIP experience. You can get all the info about the first event, June 8th in Kendall Square.
With so many new trucks and locations, I will do my best to keep the schedules as accurate as I can and have time for. I'll always keep my food truck Twitter list posted also, so you can get last minute info.
Many of the new and existing trucks use Craigslist to find employees, you can check out the listings on Craigslist to see whom.
I'm a big fan of Level Up in Boston, many food trucks are using it. The last BFTA meeting was in their new offices, and they're very supportive of the trucks. Sign up for them at this link - TheLevelUp.com and use my referral code 24315 and we both get $5 credit. As I said, many trucks use it and there is usually an additional buck or two credit the first time you use it at a place. Sounds like a win!